Foundation-Funded Project "Reframing Aging" Featured in Forbes Magazine

The Frameworks Institute's "Reframing Aging" project funded by the Foundation was recently featured in Forbes Magazine.

The Frameworks Institute's "Reframing Aging" project funded by the Foundation was recently featured in Forbes Magazine.

"The public’s dark view of aging was uncovered by research from the FrameWorks Institute, a nonpartisan Washington, D.C.-based social issues group hired by AARP and a group of foundations. When FrameWorks interviewed Americans, it found that many started by talking about an “ideal” image of aging (happy, healthy and financially comfortable) but ultimately reverted to their “real” image, focused on deterioration and helplessness."

By November, the Reframing Aging groups plan to be armed with a toolkit offering new ways to talk about aging — both internally and with the general public.

To read the full article, click here.