SCP Communications and Dissemination Initiative Renewal

Grant Summary

The John A Hartford Foundation Board approved a $1,951,320 three-year grant to continue and enhance the communications activities of grantees and the Foundation. The Communications and Dissemination Initiative will build on the successful and longstanding partnership with SCP, a socially responsible consulting firm, to increase awareness and support of Foundation and grantee work. In the next three-year period, SCP will continue to offer expert training and consultation to grantees, lead outreach to journalists, and assist Foundation staff in the creation of blog, website, and social media content. The initiative will expand efforts to bring the voice of older adults into the Foundation’s work through further public polling and a new photo-documentary project. The grant will begin with a four-month planning phase to hone the Foundation’s communications objectives and strategies for its target audiences of health systems leaders, policymakers, and Hartford grantees and Change AGEnts, with contingency funds set aside for new or expanded communications activities in support of maximizing the Foundation’s impact.